Browsing Category Product Thoughts

SITUATIONAL FLUENCY

Reading Time: < 1 minute As part of my time at Zalando, I worked as a product manager on group level projects that spanned the entire length and breadth of the company and various business domains. When you’re working as a product manager in this mode (as opposed to in a dedicated vertical), it is not feasible or even helpful to learn every aspect of the businesses since you may…

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Product Exploration

Reading Time: < 1 minute Product exploration is the art of looking at your competitive analysis, user research, market insights and key performance indicators, rapidly generating potential value propositions, quickly testing or otherwise validating them, then repeating over and over again. The goal of the exploration is to generate many promising leads which can you can later deep dive discover in more depth.